Provide examples of when quantitative research methodology should be used. Discuss the strengths and weaknesses of quantitative research. The data collected is numeric, allowing for collection of data from a large sample size.
Statistical analysis allows for greater objectivity when reviewing results and therefore, results are independent of the researcher. Numerical results can be displayed in graphs, charts, tables and other formats that allow for better interpretation.
Data analysis is less time-consuming and can often be done using statistical software. Results can be generalized if the data are based on random samples and the sample size was sufficient. Data collection methods can be relatively quick, depending on the type of data being collected. Numerical quantitative data may be viewed as more credible and reliable, especially to policy makers, decision makers, and administrators.
How often do college students between the ages of access Facebook? What is the difference in the number of calories consumed between male and female high school students?
What percentage of married couples seek couples counseling? How many organized sports activities has the average 10 year old child competed in? Planning, conducting, and evaluating quantitative. Qualitative, quantitative, and mixed methods approaches. Basics of social research. In a nutshell, quantitative research generates numerical data or information that can be converted into numbers. Qualitative Research on the other hand generates non-numerical data.
Only measurable data are being gathered and analyzed in quantitative research. Qualitative research focuses on gathering of mainly verbal data rather than measurements. Gathered information is then analyzed in an interpretative manner, subjective, impressionistic or even diagnostic.
The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature. Quantitative Research on the other hand focuses more in counting and classifying features and constructing statistical models and figures to explain what is observed. Qualitative Research is ideal for earlier phases of research projects while for the latter part of the research project, Quantitative Research is highly recommended. Quantitative Research provides the researcher a clearer picture of what to expect in his research compared to Qualitative Research.
The researcher serves as the primary data gathering instrument in Qualitative Research. Here, the researcher employs various data-gathering strategies, depending upon the thrust or approach of his research. Examples of data-gathering strategies used in Qualitative Research are individual in-depth interviews, structured and non-structured interviews, focus groups, narratives, content or documentary analysis, participant observation and archival research.
On the other hand, Quantitative Research makes use of tools such as questionnaires, surveys, measurements and other equipment to collect numerical or measurable data. The presentation of data in a Qualitative Research is in the form of words from interviews and images videos or objects such as artifacts.
If you are conducting a Qualitative Research what will most likely appear in your discussion are figures in the form of graphs. However, if you are conducting a Quantitative Research, what will most likely appear in your discussion are tables containing data in the form of numbers and statistics. Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior.
Thank you for making me to understand the difference between qualitative Research and quantitative research. Thanks a lot for the insightful distinction between Qualitative and Quantitative research. However, the differences as you enumerated did not factor in the advantages and disadvantages of both research tools.
My special thanks goes to Camilo Tabinas for suggesting that the difference between quantitative and qualitative research method stems from the roots of quantity and quality. Quantitative approach stems from the ontological view that objective reality exist independently of human perception Slevitch, Qualitative and quantitative methodologies compared: Ontological and Epistemological Perspectives.
Journal of Quality Assurance in Hospitality and Tourism, 12, Qualitative research is inductive , descriptive research, how ever some researcher use both inductive and deductive depends on the nature and purpose of the research the hyposis you intend to examine.
Where quantitive research is statistical numerical based research empirical. Keep it up GOOD people! I am grateful about how qualitative and quantitative differences have been defined in the research field. Thank you very much for the difference of quantitative and qualitative research methods they are well elaborated. I am Wondering to know the difference of how they conduct interview in both Qualitative and Quantitative methods what are the difference in conducting such interviews or Focus groups?
What are the methods of analyzing data in quantitative research? Thanks so much for the answer.
What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.
Qualitative Methods Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes.
Learn about the distinction between quantitative and qualitative methods of research, and some advantages and disadvantages of each. Learn about the differences between qualitative and quantitative research methods and when to take a deductive or an inductive approach to market research.
Research Methods; Qualitative vs. Quantitative ; Qualitative vs. Quantitative Research. By Saul McLeod, updated A good example of a qualitative research method would be unstructured interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words. On Methods: What’s the difference between qualitative and quantitative approaches? Editors Note: We are very fortunate to have Adar Ben-Eliyahu, Ph.D. our new Methods Editor, sharing with us her considerable expertise on research fast-tri-29.cf Ben-Eliyahu completed her doctorate in developmental psychology at Duke University, where she honed very strong skills in methods.