The company used a 14 years old fashion icon to be the face of the brand and the photo shot was done in a home setting, with the model doing ordinary things instead of posing in front of the camera. Without the process of secondary research, the campaign would have likely had outcomes similar to their previous work.
The Market Research Toolbox: A Concise Guide for Beginners, 3rd Edition. Thuy Linh Do Edited by Christine Keene Overview Secondary Research is a common research method; it involves using information that others have gathered through primary research. Assess easy, low-cost and quick knowledge; Clarify the research question; Help align the focus of primary research in a larger scale and can also help to identify the answer; and Rule out potentially irrelevant project proposals ex.
The proposed work may have already been carried out. Goes By This technique is also known as Desk Research. Variations There are two types of Secondary Research hence two types of data collected from this technique: Each Secondary Research process involves 4 steps that can be repeated as necessary: Identifying the subject domain and where to acquire the information; Gathering existing data; Comparing data from different sources, if necessary and if feasible; and Analyzing the data 1.
Good sources of information include: Internal data such as databases, sale reports, past primary researches; Government statistics and information from government agencies such as Canada Business Service Centre http: Passport GMID or Datamonitor ; and Different media such as articles from respected magazines and newspaper, reports from university research centers or non-profit agency. Thank you for helping to improve wiseGEEK! View slideshow of images above.
Watch the Did-You-Know slideshow. Amanda Dean Edited By: Lauren Fritsky Last Modified Date: This Day in History. The Star Spangled Banner poem was written. You might also Like. What is Frame Analysis? What is an Academic Institution? What is a Primary Resource? What is a Secondary Resource? How do I Become a Research Technician?
Discuss this Article Post your comments. Please enter the code: Secondary research is not expensive to conduct since it does not involve the primary sources.
The data pertaining to secondary research is usually not very much detailed and elaborate since it involves the indirect sources. Finally, it is true that secondary research is normally presented with varied data than primary research. Secondary research is normally presented with a number of data and sources. These sources that are available already include books, periodicals published by governmental organizations, statistical data, annual reports, case studies and the like.
This highlights that conducting primary and secondary research have both advantages and disadvantages. Researchers often use both categories for their research. However, having an awareness of the differences between the two can be of assistance to young researchers and students. Definitions of Primary Research and Secondary Research: Primary research is conducted with the help of the primary sources available. Secondary research is conducted on the basis of some data collected from someone who had got it from some source.
The conduct of primary research is usually known to have better quality. Data gathered from secondary sources can often be of less quality and reliability.
By far the most widely used method for collecting data is through secondary data collection, commonly called secondary research. This process involves collecting data from either the originator or a distributor of primary research (see Primary Research discussion below).
Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague.
Secondary research. Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments. Sep 03, · Secondary research is a method of research in which a person reuses existing data that was collected for another project instead.
Also known as desk research, secondary research is the most common research method employed in the industry today. It involves processing data that has already been collected by another party. Primary research is research that is your own original work, while secondary research is research that was originally performed by someone else. Both are effective research methods in different circumstances. Learn the basics of both primary and secondary research, as well as when to use each.