This is a source of relaxation and a momentary escape from the hectic world that we live in. Conflict theory is obvious in this understanding as the media does perpetuate the ideology of the powerful and pacifies people. Researchers such as David Buckingham Moving images, and David Gauntlett Moving experiences, have evidenced through their research how even young children have a sophisticated level of media literacy and understand more about how the media works than adults give them accountability for.
This further reinforces the belief that conflict theorist Karl Marx has in that there are two dominates classes in society. This class had no power at all and worked hard labor jobs which consisted of manual labor.
Conflict theorist states that functionalist has not paid attention to the social inequality that the mass media portrays, that the mass media benefits some more than others. According to conflict theorists, the mass media is controlled by a number of highly influential people. As the media is controlled by very few highly qualified people, they can deliver their views to the media and create false assumptions about particular opinions.
Since the ownership of the media is not in the hands of many, creating profitability to them as producers and several different industries are interested in transmitting messages to the world via the approach these particular media industry individuals.
The subject of what influences the mass media involves the link between persuasive media messages and the indirect, actual behavior.
This process involves the communication between the media and the audience members. The first process involves respected individuals of society to evaluate media messages. These individuals tend to be highly educated or politically powerful in that community.
As their status contains power and authority they usually conduct independent judgment. This two-step process limits the amount of impact on society. Symbolic interactionism represents media through social studies Webster, J. In-depth interviewing and participant observation is used to study how people in a society truly interpret media messages.
Social research does not only concentrate on the social meaning producers try to send, but the way in which the audience filter and understand mass media messages.
Sociologist, Stuart Halls states that, audience members take an active part in consuming the products of the mass media. But, they filter and interpret the messages in the context of their own interest.
Every individual has developed their own way of thinking over their lifetime. Which implicates that the media does not fully impact individuals. So, any in-depth analysis of the mass media must take into the production and consumption of the data.
In the initial stages, the meaning intended by producers must be studied. Further to that, we also need to study how the public consumes or evaluates media products. Audience members may understand media messages in ways other than those intended by the producer.
Age also affects how we relate to the television or various different forms of media. For instance, the senior viewers tend to be selective and focused on their television viewing.
In comparison to individuals who grew up with TV cable and remote control Katz, E. Individuals in that vein often sift through channels, engage in conversation and do a multitude of things that detract attention to the supposed object of focus. The media does not impact these modes of viewing. Mass media is a tool that can cause great change and impact on society mostly.
Although the mass media has afforded society negative instances, there are several high points that can be taken away from the existence of the media. If it were not for the media society would not be informed about world events and situations which are taking place in it.
However, many forget to give the media credit for the intense and immediate broadcasting around the world. On the whole, the media has created many advantages for society and has created a whole new generation and way of life, yet, on the other hand, the media has corrupted the minds of children and adolescents. Not to mention its role in the massive loss of culture and tradition that dates back thousands of years ago. In the end has the media benefited society or corrupted it? That is for you to decide.
Relationships between media use, body fatness and physical activity in children and youth: The relationship between media consumption and eating disorders. Media, racism and public health psychology. University of Chicago Press. Illusions of media power: Presumed influence on peer norms: How mass media indirectly affect adolescent smoking. Rational and social theories as complementary explanations of communication media choices: The influence of media on society.
An increased interaction between both the media and the people can help enlarge their territories and thus keep at bay certain forces that are out of malign and make a fool of both. In some quarters there are apprehensions that today we are all being bombarded for twenty-four hours a day by television programmes and the daily newspaper too are touching every aspects of our lives.
They are giving information, influencing our impulses or inclinations and judgments, loudly and insistently propagating certain ideas, and offering solutions in the form of policies and programmes. They not only inform, influence, reason and argue with us but, wittingly or unwittingly overawe us.
In their intense competition to be heard read and influence impress , we are constantly bombarded with words and more words.
Words are fest losing their luster and freshness and the capability to embody delicate and healthy individual meanings and experiences. Lest the media should consider its liberty as license, the Press Council issued a set of guidelines a few years ago. Since ours is multi religious, multi communal, linguistic and cultural society, any provocative writing can lead to distrust and disaffection among the people. In view of the very sensitive composition of Indian social and communal set-up, it was enjoined upon the press that provocative and sensational headlines be avoided.
The headlines must reflect and justify the matter printed under them news report should be devoid of comments and value judgments; and the language used in the writing the news should be temperate as such as may foster feelings of amity among communities and groups. Old values are under tremendous scrutiny and stress, and time tested relations between individuals and institutions have come under close observation.
Consumerism and ostentatious life styles have affected our physico-mental set-up. No pursuit and profession is free from compulsive control of commercialization of attitude and approach. Even the media has not remained unaffected by this virus of money power over moral power.
Every time the social ethos and its harmonious canvas come un threat due to excessive zeal or greed, the effectiveness of the media making people aware of their rights and duties is reduced. If an obsessive craze for pelf and power is deplorable, commercialization of media lea to negation of its social objectives and obligations is equally fraught dangerous dimensions.
In some cases, professionalism in journalism to sensationalism that results in improvement in packaging of news features, leading to superficial presentation. This change from social se to commercialization has led to deterioration in public life. If at one end of the socio-political spectrum, the print media at the bridge between the people and the government, at the other should conduct itself as the watch-dog, without being judgmental in reporting.
Media Influence essaysAs technology advances and media choices increase, children are developing unconstructive social, learning, and health habits that many parents are greatly unaware of. Parents don't realize that the amount of time children spend consuming media is second most to anything.
Free media influence papers, essays, and research papers.
The outcome of media influences has largely been negative, especially since the above forms of media have negatively influenced the behaviours and sexuality of the teenagers (Stern and Handel, ). Media Influence on Youth Behaviour. Reading or just going through the headlines of the one's favorite newspaper is not only a habit but also second nature with most persons.
Essay on Mass Media Influence. Mass Media Influence In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. Jul 16, · An essay on the influence of mass media on the ideas of people The mass media including television, radio and newspapers have a massive influence in shaping the minds of people. Let us pause for a moment and examine the statement made.